About Me

I’m currently a Senior Product Manager for a leading retail domain name registrar called Hover.

I loved the web since the first time I saw it. I started building my own sites in the mid-90’s and got my first domain name not long after.

When I’m not on the internet, you’ll likely find me out training for my next marathon or trackside, photographing trains.

My Approach to Product Management

Since 2014, I’ve led a team of developers and designers through constant iteration to improve the experience for our customers, whether they are Internet experts or new to the web.

I’m passionate about product and relish the opportunity to improve and add features to any product through an iterative and methodical approach that makes a measurable difference to users while not upsetting the apple cart through radical change.

Users don’t like change, so completely remaking a product without alienating and upsetting those users is a significant challenge. By maintaining consistency and familiarity even when completely swapping out pages and tools, users were brought from old to new over time in a far less disruptive way.

James Koole @jameskoole